Where are the vowels?

Motorola made a big comeback with their Razr phone. Shh, don't mention the first Rokr. Yes, the names were cool. Now they are taking it two steps further with their new models: Krzr and Rizr (read this). Now I wonder what they mean - Kurzor? Kruizer? Rizer? I agree that the first two were good marketing, and there was no ambiguity about what they stood for. But Rizr? As the vowels walk away in a huff, we'll see how this works out for Mtrl.

Mount Whitney

Photo Courtesy: AR

On our way to the summit (14,497 feet)!